Discounted price

A way of showing prices with the original price crossed out, the sale price and the amount you save.

Also called: price, discounted price, sale price, old price, crossed out price, strikethrough price, struck-through price, discount, sale, was now, cost, installments

What it is for

It uses the anchoring effect: the contrast between the two prices makes the offer feel more valuable.

Where you see it

• Sale catalogs — highlighting items on sale: “−30%”
• Marketplaces — two prices: a regular one and a loyalty-card one
• Subscriptions — the monthly price when paid yearly

What it is called in code

• <del> / <s>
• <data value>
• price

See also

• Badge — A small pill or circle with a short word or number: “New”, “−20%”, “3”.
• Card — A rectangular block that gathers everything about one thing: a photo, a name, a price, a button.
• Promo code field — A text field for entering a code of letters and numbers that recalculates the order total.