Like button

A one-tap way to show you approve of something, or to save it to your own collection.

Also called: like, like button, heart, heart icon, thumbs up, thumb up, dislike, thumbs down, favorite, favourite, favorites, add to favorites

What it is for

It lowers the effort of reacting to content. Likes also feed the algorithms behind feeds and recommendations. Pressing one gives instant visual feedback: the icon changes state, often with a small animation.

Where you see it

• Social networks — reacting to posts
• Video platforms — rating content (like / dislike)
• E-commerce — adding to “Favorites”

What it is called in code

• <button aria-pressed>
• toggle button

See also

• Star rating — A way to rate something and to show how satisfied people were, usually on a five-point scale.
• Share button — A button that sends the current content out through other channels: social networks, messengers.
• Card — A rectangular block that gathers everything about one thing: a photo, a name, a price, a button.