Testimonials
A social-proof block with feedback from users about a product or service.
Also called: testimonials, testimonial, reviews, customer reviews, customer quotes, quote, customer quote, what customers say, what clients say, social proof, case studies, feedback
What it is for
It builds trust in the brand and helps boost conversions. It often has the review text, a star rating, the author’s details (name, photo, job title) and sometimes attached media. It is laid out as a grid of cards or a carousel.
Where you see it
- Landing pages — customer quotes with job titles and companies
- Product pages — a block of buyers’ ratings and comments
- Service marketplaces — ratings of providers
What it is called in code
<blockquote>testimonialsreviews
See also
- Star rating — A way to rate something and to show how satisfied people were, usually on a five-point scale.
- Carousel (slider) — A block that lets you flip through a set of images or cards by scrolling sideways.
- Avatar — A small picture that stands for a person: a photo, their initials or a generic user icon.